Foundrae Pride 2020
In alignment with the brand identity, our project focuses on the representation of medallions and symbols that embody the essence of chosen families, particularly exemplified by the House of Xtravaganza. For the transgender community, strength and resilience are paramount as they courageously embrace their true selves despite living in a world that may not always comprehend or embrace them fully.
Drawing inspiration from the vibrant ballroom scene, we aim to create a space for dreamers, a place where individuals can freely dream, express their authentic selves, and immerse themselves in a welcoming environment. The ballroom community has historically served as a sanctuary for individuals to experience their fully realized selves, offering support and acceptance when their own biological families may fail to understand or disown them.
The symbolic Protection medallion embodies the very essence of ballroom houses, symbolizing these spaces as havens of protection. For countless decades, ballroom communities across the globe have acted as a nurturing and safe refuge for queer children, providing a much-needed support system when they face rejection and adversity elsewhere.
Through this project, we seek to celebrate the resilience and unity within the ballroom community, paying homage to the crucial role it plays in fostering a sense of belonging, empowerment, and acceptance for all its members. By highlighting these medallions and symbols, we aim to promote awareness, understanding, and compassion for the experiences of the transgender community and the transformative power of chosen families within the ballroom scene.