Cion’ Mami Creative Direction

The primary message the creative director, Sol Angel, wanted to communicate through "Cíon, Mami" is that of a love story, fantasy, and the power of chosen family. As well as Guiding the creative process and ensuring that the final output aligns with the overall vision, message, and goals of the project.

Angel was responsible for overseeing and shaping the artistic and conceptual direction of the work, in collaborating with a team of designers, writers, artists, and other professionals to bring the vision to life. By highlighting the necessity of love and the support derived from close-knit communities, the film emphasizes the ability to thrive and grow beyond societal constraints and circumstances. It's a celebration of sisterhood and the connections that empower individuals to surpass their limitations.

The film was born out of nights spent in Harlem with a close-knit group of friends, reflecting on their journeys as women and bonding over their shared love for food and companionship. The title itself, "Cíon, Mami," is a Dominican phrase used to greet one's elders, which reflects the respect and acknowledgment of the wisdom and experiences of those who came before us.

The initial inspiration for the film came from an episode of "Sex and The City" that depicted the gentrification of New York City's Meat Packing District, highlighting how cis white women have overtaken a space that had historical significance for black trans women who were sex workers since the 1960s. This event may have served as a catalyst for exploring the importance of love and chosen family, especially in the face of societal changes and challenges.

Overall, "Cíon, Mami" is a personal and emotionally charged project that aims to capture the essence of love, community, and personal growth, while also shedding light on the importance of chosen family in navigating life's challenges and finding empowerment and belonging.

Creative direction plays a pivotal role in bringing together different artistic elements and aligning them towards a common goal. It requires a strong understanding of storytelling, aesthetics, audience psychology, and market trends. Sol Angel acts as both a visionary and a leader, guiding the team towards a successful and impactful final product.

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